It seems that as the newness of social media wears off, so too does marketer enthusiasm for the practice. The report found that 35% of respondents thought social media presented one of the most exciting digital opportunities in 2013, a significant drop from the 54% who said the same in 2012. But excitement levels for social media were still high, and trailed only one other category: mobile optimization, which was named by 43% of respondents. Read the rest at eMarketer.
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