The US will remain the single country with the largest share of worldwide B2C ecommerce spending, at 29.6% in 2013—down from 31.5% in 2012 despite relatively strong growth. This will continue throughout the forecast period, though China is closing the gap fast. In 2016, China will have 22.6% of the worldwide market, vs. 26.5% in the US.
China also boasts the highest number of people who buy goods online in the world—nearly 220 million in 2012, according to eMarketer—a result of increasing internet penetration; a burgeoning middle class with growing trust in online shopping; government-driven campaigns to promote consumerism; as well as improved infrastructure, product selection and services offered by online sellers and retailers. Read the rest at eMarketer.
Other Articles You May Enjoy:
- Time Spent By Chinese Viewing Online Video By Device [CHART]
- Chinese Digital Media Bugets, 2011 & 2012 [CHART]
- Google+ Users By Country, Q2 2012 [TABLE]
- Presidential Candidates’ Mobile Apps/Website Traffic [CHART]
- Online Shopping & Personalization, March 2013 [TABLE]