29% of American adults post questions, ideas, and pictures on brands’ social networking sites, per the latest survey results from Ipsos Open Thinking Exchange (OTX), representing a prime opportunity for brands to engage with consumers and perhaps take advantage of their increasing willingness to co-create products and collaborate with brands. Still, Americans are behind the 24-country average polled by Ipsos: 35% of respondents across the entire sample said they post content to brands’ social sites to get advice or information.
Within the US, 37% of 18-34-year-olds said they post content to brand pages, compared to 31% of 35-49-year-olds and 17% of 50-64-year-olds. While previous survey results from Ipsos have shown women to be more socially engaged with brands than men, this survey does not turn up a dramatic gender difference in propensity to post content on brand pages (31% female vs. 27% male). Read the rest at MarketingCharts.
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