Newspaper ad revenues are tumbling, and one-third of marketers recently said they’re shifting focus away from this medium. At the same time, consumers are spending large chunks of time on social media, something not lost on marketers. But surprise, according to at least one survey [PDF], newspapers remain just as popular among Americans as social networks. That survey, from KPMG International, found that in the past month, 58% of US respondents read a newspaper, while 57% visited a social networking or blogging site.
Traditional media channels, while losing marketing budgets to digital media, still boast impressive reach. For example, 88% of the KPMG survey respondents reported having watched TV in the prior month, and 74% said they’d listened to the radio. Read the rest at MarketingCharts.