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You are here: Home / Consumer Behavior / Top Reasons For eCommerce Abandonment, January 2013 [CHART]

Top Reasons For eCommerce Abandonment, January 2013 [CHART]

Top Reasons For eCommerce Abandonment, January 2013 [CHART]
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Chart - Top Reasons For eCommerce Abandonment

More retailers are trying to lure back cart abandoners via email, and it benefits them to know what’s causing these consumers to abandon their online purchases in the first case. According to survey results fom LivePerson, the top reason why online shoppers abandon a purchase is due to encountering unexpected delivery costs, cited by 70% of respondents across the 5 major Western markets studied (including 71% in the US).

The survey of almost 6,000 respondents across the UK, US, Australia, Germany, France, and Italy also found 56% to abandon an online purchase due to lack of information about the product and 50% due to security concerns. Read the rest at MarketingCharts.

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February 4, 2013 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Online Behavior Tagged With: Chart, Consumer Attitudes, Customer Experience, Customer Service, eTailing, Online Shopping, Retail Marketing, Shopping, Statistics, Usability

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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