Mobile owners who shop on their devices tend to favor electronics and entertainment items, though also gravitate towards apparel, details BuzzCity [PDF] in new survey results. The online survey of more than 3,000 mobile users across 20 countries found that while only 27% have purchased gifts on mobiles, 29% were considering doing so. Electronics (43%) and entertainment (38%) items topped the list of planned gift purchase items, followed by clothing (22%), children’s toys (10%) and housewares (9%). The researchers note that the list of items planned for purchase via mobile is expanding, as mobile users also looked to buy experiences/activities (8%), food (8%) and vouchers (7%).
Prior research supports BuzzCity’s findings. For example, an August 2012 survey from Apigee revealed that among mobile app users considering purchasing holiday gifts on a mobile device, books (32%), electronics (31%), gift cards (27%), DVDs and Blu-ray Discs (26%), clothing (24%), and toys (20%) topped the list of planned purchases. And according to April survey results from WorldPay, clothes, books, and DVDs and video games are the top 3 mobile purchases among American shoppers. Indeed, the BuzzCity study notes that in the US, clothing may outpace entertainment as a mobile commerce category. Read the rest at MarketingCharts.
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