Reasons For Online Shopping Cart Abandonment, February 2012 [CHART]

by derickson on February 4, 2013

in Consumer Behavior,eCommerce,Online Behavior

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Marketers are used to seeing cart abandoners as lost sales. But the growing complexity of the purchase path requires a more complex viewpoint, according to a new eMarketer report, “Shopping Cart Abandonment: New Ways of Looking at the Purchase Path.”

Smart retailers are recognizing that while some abandoned carts do indeed represent missed revenue opportunities, many others do not. Read the rest at eMarketer.

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  • wp socializer sprite mask 16px Reasons For Online Shopping Cart Abandonment, February 2012 [CHART]
  • wp socializer sprite mask 16px Reasons For Online Shopping Cart Abandonment, February 2012 [CHART]
  • wp socializer sprite mask 16px Reasons For Online Shopping Cart Abandonment, February 2012 [CHART]
  • wp socializer sprite mask 16px Reasons For Online Shopping Cart Abandonment, February 2012 [CHART]
  • wp socializer sprite mask 16px Reasons For Online Shopping Cart Abandonment, February 2012 [CHART]
  • wp socializer sprite mask 16px Reasons For Online Shopping Cart Abandonment, February 2012 [CHART]

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