The add-to-cart rate—the percentage of site visitors who add items to a cart—supplements understanding of shopping cart behavior. When Monetate tracked the add-to-cart rate and the cart abandonment rate over five consecutive quarters in 2011 and 2012, it found the add-to-cart rate increased by 2 percentage points, while the cart conversion rate decreased by 2.7 points. Read the rest at eMarketer.
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