Consumers appear to be quite receptive to social logins – the ability to use an existing ID from a social network to login or register on a site – and welcome targeted products and promotions based on their social login profiles, per results from a Janrain study conducted by Blue Research. Awareness and use of social login was high among the online survey respondents, at 87% and 52%, respectively, with 65% agreeing that they’re more likely to return to a website that automatically welcomes them through social login.
Part of consumer willingness to try out social login stems from “password fatigue.” An August 2012 study by Janrain, conducted by Harris Interactive, found 58% of respondents to have 5 or more unique passwords associated with their online logins. Read the rest at MarketingCharts.
I think social login is coming off age now. A sort of must for all webstores. 3rd party social login solutions lie Gigya, Janrain, LoginRadius have really worked a great in this regard to get more and more users accept social login as preferred solution