![PinExt Consumers Attitudes Toward Social Logins, February 2013 [CHART]](http://pinterest.com/pin/create/button/?url=http%3A%2F%2Ftrends.e-strategyblog.com%2F2013%2F02%2F04%2Fconsumers-attitudes-toward-social-logins%2F7921&media=http%3A%2F%2Ftrends.e-strategyblog.com%2Fwp-content%2Fuploads%2F2013%2F02%2FJanrain-Consumer-Attitudes-to-Social-Login-Feb2013.png "Pin It")
![lg share en Consumers Attitudes Toward Social Logins, February 2013 [CHART]](http://s7.addthis.com/static/btn/v2/lg-share-en.gif "Consumers Attitudes Toward Social Logins, February 2013 [CHART]"){kind=small}
![Janrain Consumer Attitudes to Social Login Feb2013 Consumers Attitudes Toward Social Logins, February 2013 [CHART]](http://www.marketingcharts.com/wp/wp-content/uploads/2013/02/Janrain-Consumer-Attitudes-to-Social-Login-Feb2013.png "Consumers Attitudes Toward Social Logins, February 2013 [CHART]")
Consumers appear to be quite receptive to social logins – the ability to use an existing ID from a social network to login or register on a site – and welcome targeted products and promotions based on their social login profiles, per results from a Janrain study conducted by Blue Research. Awareness and use of social login was high among the online survey respondents, at 87% and 52%, respectively, with 65% agreeing that they’re more likely to return to a website that automatically welcomes them through social login.
Part of consumer willingness to try out social login stems from “password fatigue.” An August 2012 study by Janrain, conducted by Harris Interactive, found 58% of respondents to have 5 or more unique passwords associated with their online logins. Read the rest at MarketingCharts.
Other Articles You May Enjoy:
- Unique Passwords Per Person [CHART]
- Preferred Social Logins, Q2 2011-Q3 2013 [TABLE]
- Preferred Social Logins, Q4 2012 [CHART]
- Benefits Of Social Logins, December 2012 [CHART]
- Social Login Preferences, Q2 2013 [CHART]
![wp socializer sprite mask 16px Consumers Attitudes Toward Social Logins, February 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/plugins/wp-socializer/public/social-icons/wp-socializer-sprite-mask-16px.gif "Consumers Attitudes Toward Social Logins, February 2013 [CHART]"){kind=icon}
Loading ...
{ 1 comment… read it below or add one }
I think social login is coming off age now. A sort of must for all webstores. 3rd party social login solutions lie Gigya, Janrain, LoginRadius have really worked a great in this regard to get more and more users accept social login as preferred solution