Americans Keeping Informed About Brands via Social By Demographics, February 2013 [CHART]

by derickson on February 4, 2013

in Baby Boomers,Consumer Behavior,Demographics,Generation X,Generations,Millennials,Online Behavior,Social Media Marketing

pinit fg en rect gray 20 Americans Keeping Informed About Brands via Social By Demographics, February 2013 [CHART]
lg share en Americans Keeping Informed About Brands via Social By Demographics, February 2013 [CHART]

Ipsos US SocNet Brand Updates Feb2013 Americans Keeping Informed About Brands via Social By Demographics, February 2013 [CHART]

44% of Americans agree that social networking keeps them in the know about brands and products, according to the latest survey data released by Ipsos OTX. Still, Americans are 20% less likely on average to use social networks to keep updated than consumers in other countries: across the 24 markets tracked, 55% of respondents said they use social networks in this way. Within the US, some of the usual demographic trends seen in other social networking behavior apply.

Namely, women are more likely than men to leverage social networks for brand updates (by 20% in this case; 48% vs. 40%), and the 18-34 group is far more likely to do so than the 55+ crowd (63% vs. 27%). Taken alone, that figure for 18-34-year-olds is quite impressive in itself – almost two-thirds of young Americans keep updated on brands via social networking. Read the rest at MarketingCharts.

Other Articles You May Enjoy:

Share and Enjoy

  • wp socializer sprite mask 16px Americans Keeping Informed About Brands via Social By Demographics, February 2013 [CHART]
  • wp socializer sprite mask 16px Americans Keeping Informed About Brands via Social By Demographics, February 2013 [CHART]
  • wp socializer sprite mask 16px Americans Keeping Informed About Brands via Social By Demographics, February 2013 [CHART]
  • wp socializer sprite mask 16px Americans Keeping Informed About Brands via Social By Demographics, February 2013 [CHART]
  • wp socializer sprite mask 16px Americans Keeping Informed About Brands via Social By Demographics, February 2013 [CHART]
  • wp socializer sprite mask 16px Americans Keeping Informed About Brands via Social By Demographics, February 2013 [CHART]
  • wp socializer sprite mask 16px Americans Keeping Informed About Brands via Social By Demographics, February 2013 [CHART]
  • wp socializer sprite mask 16px Americans Keeping Informed About Brands via Social By Demographics, February 2013 [CHART]

Like this post? Be the first to Rate It, then Comment Below

1 Star2 Stars3 Stars4 Stars5 Stars
(No Ratings Yet)
Loading ... Loading ...

Leave a Comment

What is 10 + 14 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)

Previous post:

Next post: