18- to 44-year-olds were significantly less likely than older people to expect to use the computer most often—in many cases citing smartphones or tablets instead.
Archives for February 4, 2013
In the 18- to 34-year-old demographic in particular, TV’s edge is slipping.
The add-to-cart rate increased by 2 percentage points, while the cart conversion rate decreased by 2.7 points from 2011 to 2012.
Over the past four years shopping cart abandonment rates have run in the 60% range, meaning six in 10 shoppers who place items in a cart do not check out.
Smart retailers are recognizing that while some abandoned carts do indeed represent missed revenue opportunities, many others do not.
LinkedIn is not only the most commonly used social media tool by small businesses, but also the most positively perceived.
44% of Americans agree that social networking keeps them in the know about brands and products.
Awareness and use of social login was high among the online survey respondents, at 87% and 52%, respectively.
64% of mobile game impressions came from devices running the Android OS in Q3, while 30% came from iOS.
The online survey of more than 3,000 mobile users across 20 countries found that while only 27% have purchased gifts on mobiles, 29% were considering doing so.