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Kantar Media in January released estimates finding that the four Super Bowl televised broadcasts—the game itself, the pre-kick show, kick-off show and post-kick show—were the top four single-telecast programs last year.
Moreover, the audience commercial tuneaway was 0.7% during the 2012 game, vs. 3% to 4% for normal TV programming, according to Kantar’s research. Read the rest at eMarketer.
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