Attitudes Toward Super Bowl Commercials By Gender, January 2013 [TABLE]

Attitudes Toward Super Bowl Commercials By Gender, January 2013 [TABLE]

More than three-quarters of consumers viewed the commercials as entertainment, up from 73% last year—however, only 10.5% said they were actually influenced to buy as a result of the spots.

Where Smart Phone Owners Access The Internet, Q3 2012 [CHART]

Where Smart Phone Owners Access The Internet, Q3 2012 [CHART]

A Q3 2012 study from Forrester found that three-quarters of smartphone internet users went online via their phone while in the car.