Top Ten Telecasts Of 2012 [TABLE]

Top Ten Telecasts Of 2012 [TABLE]

The four Super Bowl televised broadcasts—the game itself, the pre-kick show, kick-off show and post-kick show—were the top four single-telecast programs last year.

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Attitudes Toward Super Bowl Commercials By Gender, January 2013 [TABLE]

Attitudes Toward Super Bowl Commercials By Gender, January 2013 [TABLE]

More than three-quarters of consumers viewed the commercials as entertainment, up from 73% last year—however, only 10.5% said they were actually influenced to buy as a result of the spots.

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Importance Of In-Car Data Access By Age, June 2012 [CHART]

Importance Of In-Car Data Access By Age, June 2012 [CHART]

There was a strong divide between respondents ages 18 to 39, 55% of whom thought having data access in a car was important, compared with 29% of those ages 40 to 69.

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Where Smart Phone Owners Access The Internet, Q3 2012 [CHART]

Where Smart Phone Owners Access The Internet, Q3 2012 [CHART]

A Q3 2012 study from Forrester found that three-quarters of smartphone internet users went online via their phone while in the car.

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