Benefits Of Online vs. Offline Advertising, January 2013 [CHART]

by derickson on January 31, 2013

in Advertising,Analytics

pinit fg en rect gray 20 Benefits Of Online vs. Offline Advertising, January 2013 [CHART]
lg share en Benefits Of Online vs. Offline Advertising, January 2013 [CHART]

MarinSoftware Online Ad Benefits vs Offline Jan2013 Benefits Of Online vs. Offline Advertising, January 2013 [CHART]

Asked the top 3 benefits of online advertising when compared to offline advertising, 23% of respondents to a Marin Software survey [PDF] conducted by Forrester Consulting said the most important benefit was online’s more accurate targeting. The survey of North American marketers who spend a minimum of $100,000 per year on paid search also found that respondents value online’s measurability and efficiency, but are less enthusiastic about its conversion rates and access to customer response data relative to offline advertising.

Survey results released in March 2012 by DataXu found that among decision-makers that had shifted their budgets from traditional to online advertising, the most common reason cited was increased measurability and accountability (20%), slightly ahead of increased customer engagement (18%) and lower cost of customer acquisition (16%). Read the rest at MarketingCharts.

Other Articles You May Enjoy:

Share and Enjoy

  • wp socializer sprite mask 16px Benefits Of Online vs. Offline Advertising, January 2013 [CHART]
  • wp socializer sprite mask 16px Benefits Of Online vs. Offline Advertising, January 2013 [CHART]
  • wp socializer sprite mask 16px Benefits Of Online vs. Offline Advertising, January 2013 [CHART]
  • wp socializer sprite mask 16px Benefits Of Online vs. Offline Advertising, January 2013 [CHART]
  • wp socializer sprite mask 16px Benefits Of Online vs. Offline Advertising, January 2013 [CHART]
  • wp socializer sprite mask 16px Benefits Of Online vs. Offline Advertising, January 2013 [CHART]
  • wp socializer sprite mask 16px Benefits Of Online vs. Offline Advertising, January 2013 [CHART]
  • wp socializer sprite mask 16px Benefits Of Online vs. Offline Advertising, January 2013 [CHART]

Like this post? Be the first to Rate It, then Comment Below

1 Star2 Stars3 Stars4 Stars5 Stars
(No Ratings Yet)
Loading ... Loading ...

{ 1 comment… read it below or add one }

Leigh Ann Kristiansen February 5, 2013 at 9:13 am

As a media buyer and agency owner, I buy advertising both online and offline for our clients as well as for our advertising services. I find that though targeting can be more targeted online, the conversion rate and quality of the lead is is poorer. Our offline campaigns provide less visitors, but we find that they stay on the site and buy more often than traffic that comes from online sources. That does not take into account the call in responses we get from offline print ads either!

Reply

Leave a Comment

What is 7 + 13 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)

Previous post:

Next post: