By now it’s well known that Hispanic consumers overindex for most digital behaviors. An August 2012 study from Acosta Sales & Marketing found that Hispanic consumers, in particular, were more likely than the average shopper to use a smartphone, as well as text, stream music and video, and use mobile apps. But what truly sets Hispanics apart, studies suggest, is their mobile internet shopping habits. Read the rest at eMarketer.
Home » Consumer Behavior Marketing Research » US Hispanics’ Digital Media Use vs. Total Shoppers, August 2012 [CHART]