US Hispanics’ Digital Media Use vs. Total Shoppers, August 2012 [CHART]

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Chart - US Hispanics' Digital Media Use vs. Total Shoppers

By now it’s well known that Hispanic consumers overindex for most digital behaviors. An August 2012 study from Acosta Sales & Marketing found that Hispanic consumers, in particular, were more likely than the average shopper to use a smartphone, as well as text, stream music and video, and use mobile apps. But what truly sets Hispanics apart, studies suggest, is their mobile internet shopping habits. Read the rest at eMarketer.

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