Platforms Used To Watch TV Everywhere Services, October 2012 [CHART]

Bookmark and Share

Chart - Platforms Used To Watch TV Everywhere Services

On mobile, usage of TVE is slightly more common through mobile apps vs. mobile websites. In addition, more survey respondents said they used TVE apps and mobile sites from pay TV companies than they did from TV networks.

Given that TVE awareness on mobile is reversed, with pay TV companies’ services more widely known than TV networks’, it’s possible that TV networks have put more marketing dollars in support of their TVE programs overall (like HBO GO, for instance) while cable TV companies have focused on driving awareness of mobile programs specifically. Read the rest at eMarketer.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Leave a Reply

Your email address will not be published. Required fields are marked *

* Copy This Password *

* Type Or Paste Password Here *

What is 6 + 8 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)