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You are here: Home / Consumer Behavior / Platforms Used To Watch TV Everywhere Services, October 2012 [CHART]

Platforms Used To Watch TV Everywhere Services, October 2012 [CHART]

Platforms Used To Watch TV Everywhere Services, October 2012 [CHART]
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Chart - Platforms Used To Watch TV Everywhere Services

On mobile, usage of TVE is slightly more common through mobile apps vs. mobile websites. In addition, more survey respondents said they used TVE apps and mobile sites from pay TV companies than they did from TV networks.

Given that TVE awareness on mobile is reversed, with pay TV companies’ services more widely known than TV networks’, it’s possible that TV networks have put more marketing dollars in support of their TVE programs overall (like HBO GO, for instance) while cable TV companies have focused on driving awareness of mobile programs specifically. Read the rest at eMarketer.

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January 30, 2013 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Mobile Marketing, Online Behavior, Video Marketing, Web Development Tagged With: Chart, Entertainment Marketing, Mobile Apps, Mobile Behavior, Mobile Websites, Statistics, Television, Television Everywhere

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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