American Hispanics’ Social Shopping Activities, May 2012 [CHART]

by derickson on January 30, 2013

in Consumer Behavior,Demographics,eCommerce,Ethnic Marketing,Online Behavior,Social Media Marketing

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150551 American Hispanics Social Shopping Activities, May 2012 [CHART]

Both online and off, Hispanics are considerably more likely than non-Hispanics to make shopping a social activity. While 48% of Hispanics involved social networking sites in their shopping activities, only 31% of non-Hispanics did so. Furthermore, Hispanics were found to be twice as likely to share opinions and write reviews on social sites, and more than twice as likely to reach out to friends and family while shopping. Read the rest at eMarketer.

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  • wp socializer sprite mask 16px American Hispanics Social Shopping Activities, May 2012 [CHART]
  • wp socializer sprite mask 16px American Hispanics Social Shopping Activities, May 2012 [CHART]
  • wp socializer sprite mask 16px American Hispanics Social Shopping Activities, May 2012 [CHART]
  • wp socializer sprite mask 16px American Hispanics Social Shopping Activities, May 2012 [CHART]
  • wp socializer sprite mask 16px American Hispanics Social Shopping Activities, May 2012 [CHART]
  • wp socializer sprite mask 16px American Hispanics Social Shopping Activities, May 2012 [CHART]

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