American Hispanic Mobile Shoppers By Device, May 2012 [CHART]

by derickson on January 30, 2013

in Consumer Behavior,eCommerce,Ethnic Marketing,Mobile Marketing,Online Behavior,Technographics

pinit fg en rect gray 20 American Hispanic Mobile Shoppers By Device, May 2012 [CHART]
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150550 American Hispanic Mobile Shoppers By Device, May 2012 [CHART]

When researchers studied mobile shopping behaviors, a sharp divide emerged between Hispanics and the average US consumer. A May study from Leo Burnett and Lapiz found that Hispanic consumers were approximately 70% more likely than non-Hispanic consumers to shop by mobile phone (56% of Hispanics reported doing so, vs. 33% of non-Hispanics) and by tablet (43% vs. 25%). In other words, not only are Hispanics more likely than non-Hispanics to use a smartphone, but they’re a lot more likely to shop with it. Read the rest at eMarketer.

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  • wp socializer sprite mask 16px American Hispanic Mobile Shoppers By Device, May 2012 [CHART]
  • wp socializer sprite mask 16px American Hispanic Mobile Shoppers By Device, May 2012 [CHART]
  • wp socializer sprite mask 16px American Hispanic Mobile Shoppers By Device, May 2012 [CHART]
  • wp socializer sprite mask 16px American Hispanic Mobile Shoppers By Device, May 2012 [CHART]
  • wp socializer sprite mask 16px American Hispanic Mobile Shoppers By Device, May 2012 [CHART]
  • wp socializer sprite mask 16px American Hispanic Mobile Shoppers By Device, May 2012 [CHART]

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