When researchers studied mobile shopping behaviors, a sharp divide emerged between Hispanics and the average US consumer. A May study from Leo Burnett and Lapiz found that Hispanic consumers were approximately 70% more likely than non-Hispanic consumers to shop by mobile phone (56% of Hispanics reported doing so, vs. 33% of non-Hispanics) and by tablet (43% vs. 25%). In other words, not only are Hispanics more likely than non-Hispanics to use a smartphone, but they’re a lot more likely to shop with it. Read the rest at eMarketer.
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