Multitainment Behavior In The US & UK, April 2012 [CHART]

by derickson on January 29, 2013

in Consumer Behavior,Content Marketing,International,Mobile Marketing,Online Behavior,Technographics,Video Marketing

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144291 Multitainment Behavior In The US & UK, April 2012 [CHART]

As tablet and mini tablet uptake rises, the devices are becoming the primary companion screen alongside the television. This trend is particularly strong in the UK. In an April 2012 study by InMobi and Mobext, 72% of UK tablet users indicated they used their tablet while watching TV; this compared with 57% who used their laptop/PC, and 48% who used their smartphone. Read the rest at eMarketer.

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