Nielsen has released a new report looking at consumer attitudes to new products, finding that 1 in 2 survey respondents from around the world are generally willing to switch to new brands. But, respondents – who were surveyed online – also displayed some caution, with 6 in 10 preferring to wait until a new innovation has proven itself before purchasing, and the same percentage preferring to buy new products from brands that they are familiar with.
Interestingly, value plays a significant role, as 64% of respondents said they would purchase a store brand or value option. An Ipsos study released in May 2012 found that two-thirds of consumers in the US believe that store brands are as good as national brands – if not better – in offering innovative products. Read the rest at MarketingCharts.