Mobile Shopper Activities By Device Type, January 2013 [CHART]

by derickson on January 28, 2013

in Consumer Behavior,Content Marketing,eCommerce,Event Marketing,Local Internet Marketing,Mobile Marketing,Online Behavior,Search Engine Marketing,Technographics,Video Marketing

pinit fg en rect gray 20 Mobile Shopper Activities By Device Type, January 2013 [CHART]
lg share en Mobile Shopper Activities By Device Type, January 2013 [CHART]

Adobe Tablet Smartphone Shopping Activities Jan2013 Mobile Shopper Activities By Device Type, January 2013 [CHART]

Tablet owners are more than twice as likely to use their device for shopping as smartphone owners (44% vs. 20%), according to new survey results from Adobe. Notably, among these groups, tablet shoppers are twice as likely as smartphone shoppers to purchase products on their devices (55% vs. 28%). That means that overall, 24.2% of tablet owners surveyed said they purchase products on their devices, compared to just 5.6% of smartphone owners.

In fact, tablet shoppers are more likely to purchase products on their devices (55%) than they are to perform a range of other shopping-related activities, including comparing products (52%), reading product reviews (51%), and researching or reviewing products (50%). Of 10 shopping activities identified, purchases ranked 3rd in popularity behind browsing products (68%) and comparing prices (57%). Among smartphone shoppers, product purchases fall further down the list, 7th in incidence behind other activities including researching or reviewing products and searching for coupons or deals. Read the rest at MarketingCharts

Other Articles You May Enjoy:

Share and Enjoy

  • wp socializer sprite mask 16px Mobile Shopper Activities By Device Type, January 2013 [CHART]
  • wp socializer sprite mask 16px Mobile Shopper Activities By Device Type, January 2013 [CHART]
  • wp socializer sprite mask 16px Mobile Shopper Activities By Device Type, January 2013 [CHART]
  • wp socializer sprite mask 16px Mobile Shopper Activities By Device Type, January 2013 [CHART]
  • wp socializer sprite mask 16px Mobile Shopper Activities By Device Type, January 2013 [CHART]
  • wp socializer sprite mask 16px Mobile Shopper Activities By Device Type, January 2013 [CHART]
  • wp socializer sprite mask 16px Mobile Shopper Activities By Device Type, January 2013 [CHART]
  • wp socializer sprite mask 16px Mobile Shopper Activities By Device Type, January 2013 [CHART]

Like this post? Be the first to Rate It, then Comment Below

1 Star2 Stars3 Stars4 Stars5 Stars
(No Ratings Yet)
Loading ... Loading ...

Leave a Comment

What is 14 + 5 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)

Previous post:

Next post: