Almost all B2B companies suffer from contact databases that are “unreliable” (64%) or “questionable” (34%).
Archives for January 28, 2013
35% of Americans agree that they regularly check out brands’ social networking pages.
The 2013 Edelman Trust Barometer is the PR firm’s 13th annual trust and credibility survey of 26,000 ordinary people, ages 25-64 across 26 countries.
How many times does an informed consumer need to hear something about a company to be convinced it’s true? More than twice, for most of them.
22% of consumers – and 27% of 35-54-year-olds – had trouble affording regular groceries in Q4 2012, as “shopper sentiment” fell to its lowest point in 6 quarters.
89.3% of media sales professionals project revenue increases of some degree this year, compared to just 5.9% forecasting a decline.
While social media remains somewhat of a bit player in driving B2B website traffic, it accounted for about 5% of leads in 2012.
Marketers around the world report a positive outlook regarding their budgets this month.