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Prevalence Of TV Everywhere Service Use, January 2013 [CHART]

Chart - Prevalence Of TV Everywhere Service Use

Consumers may be somewhat aware of the “TV everywhere” (TVE) services provided by networks and pay TV operators, but relatively few have used them, details GfK in a new study. In particular, pay TV operators face an uphill climb: just 30% of the consumers in pay TV homes surveyed said they have ever used their services, with 52% aware of them. TVE services from TV networks have both higher awareness (64%) and use (37%).

That same pattern applies to mobile platforms, too. While 30% of respondents said they’ve used a network’s mobile site to access TVE features (and 34% have used a network’s application), those figures drop to 25% and 26%, respectively, for pay TV services. Read the rest at MarketingCharts.