How People Find Consumer Electronics Reviews, September 2012 [CHART]

Consumers hungry for reviews are most likely to search for them online, according to the research. This strategy was even more popular than more social methods of sourcing reviews, such as emailing friends or soliciting opinions from followers on social networks. In other words, consumers may not be passing over professional reviews in favor of the advice of people known to them. Instead, they seem to believe that other consumers, even strangers, are more likely to have had the kind of hands-on experience with a product that is relevant to their own purchase decision. Read the rest at eMarketer.

Other Articles You May Enjoy:

• Consumer vs. Professional Reviews’ Influence Over Electronics Purchase By Device, September 2012 [CHART]
• Consumer Electronics Buyers’ Preference For Consumer Reviews By Review Type, January 2013 [CHART]
• Concern Over Authenticity Of Online Reviews Of Consumer Electronics, September 2012 [CHART]
• Influence Of Online Reviews In Choosing An Auto Dealership To Purchase A Car [CHART]
• Product Research Or Customer Service Online Destinations [CHART]

Share and Enjoy

Tagged as: Chart, Consumer Electronics Marketing, eTailing, Online Reviews, Retail Marketing, Search Engine Optimization, Statistics, Word Of Mouth