Consumers may be somewhat aware of the TV everywhere (TVE) services provided by networks and pay TV operators, but relatively few have used them.
Archives for January 25, 2013
Four out of 10 media companies reported already using a paywall, with the highest percentage choosing a metered option.
The iPhone and iPad were the No. 1 devices for which publishers developed mobile apps. Mobile apps are important to media companies across all devices, however.
The iPad saw the greatest percentage of publishers charging for content across publication categories.
Mobile did not play a huge role in media companies’ circulation revenues, but many expected that to change by 2014, when over four out of 10 anticipated making at least 10% of their circulation revenues—excluding ad dollars—from mobile.
2013 will be the first time 100% of publishers will format their content for mobile.
Four-fifths of survey participants reported having felt concern about the authenticity of online reviews.
Consumers hungry for reviews are most likely to search for them online.
Shoppers were more likely to pay attention to consumer reviews than professional reviews across every product category.
Facebook had the greatest influence on getting people to watch a show—46% said they picked up a show as a result of the social network.