Archive for January 25, 2013
Prevalence Of TV Everywhere Service Use, January 2013 [CHART]
Consumers may be somewhat aware of the TV everywhere (TVE) services provided by networks and pay TV operators, but relatively few have used them.
Read MoreNorth American Publishers That Use A Paywall By Publication Type, October 2012 [CHART]
Four out of 10 media companies reported already using a paywall, with the highest percentage choosing a metered option.
Read MoreNorth American Publishers' Mobile Apps By Device, 2011 & 2012 [CHART]
The iPhone and iPad were the No. 1 devices for which publishers developed mobile apps. Mobile apps are important to media companies across all devices, however.
Read MoreNorth American Publishers That Charge For Mobile Content By Device, October 2012 [CHART]
The iPad saw the greatest percentage of publishers charging for content across publication categories.
Read MorePercentage Of North American Circulation Revenues From Mobile, October 2012 [CHART]
Mobile did not play a huge role in media companies’ circulation revenues, but many expected that to change by 2014, when over four out of 10 anticipated making at least 10% of their circulation revenues—excluding ad dollars—from mobile.
Read MoreNorth American Publishers That Format Content For Mobile, 2009-2013 [CHART]
2013 will be the first time 100% of publishers will format their content for mobile.
Read MoreConcern Over Authenticity Of Online Reviews Of Consumer Electronics, September 2012 [CHART]
Four-fifths of survey participants reported having felt concern about the authenticity of online reviews.
Read MoreHow People Find Consumer Electronics Reviews, September 2012 [CHART]
Consumers hungry for reviews are most likely to search for them online.
Read MoreConsumer vs. Professional Reviews' Influence Over Electronics Purchase By Device, September 2012 [CHART]
Shoppers were more likely to pay attention to consumer reviews than professional reviews across every product category.
Read MoreOnline Channels That Prompt Television Viewership By Generation, September 2012 [CHART]
Facebook had the greatest influence on getting people to watch a show—46% said they picked up a show as a result of the social network.
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