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Why People Want Mobile Apps From Retailers, August 2012 [CHART]

Chart - Why People Want Mobile Apps From Retailers

Mobile apps are not only about discovery and loyalty, however. Three in 10 US mobile app users told Harris Interactive in a separate August study that they wanted retailers to offer mobile apps to save them time when looking for items. And one in four wanted mobile apps to ensure they weren’t missing out on store deals and offers. Read the rest at eMarketer.