Online Americans spent slightly more than one day a week online last year, increasing their average online time by 3 hours to 26 hours, per results from a WSL/Strategic Retail study. Though the amount of time spent online was relatively consistent among age groups, Millennials (16-34) markedly increased their average internet consumption from the previous year, up 25% to 25 hours a week. Gen Xers (35-46) and Boomers (47-65) increased their average time to 26 and 27 hours per week, respectively, while Seniors (66+) held steady at 25 hours.
The rising tide of internet use didn’t lift all boats, though. The study finds that social media consumption actually declined, down 0.6 hours to a weekly average of 6 hours. And online shopping, despite its soaring total sales volume, remained unchanged at an average of 5 hours per week. Read the rest at MarketingCharts.