Time Spent Online By Gender & Generation, 2011 vs 2012 [CHART]

by derickson on January 23, 2013

in Baby Boomers,Consumer Behavior,Demographics,eCommerce,Generation X,Generations,Millennials,Online Behavior,Silent Generation,Social Media Marketing

pinit fg en rect gray 20 Time Spent Online By Gender & Generation, 2011 vs 2012 [CHART]
lg share en Time Spent Online By Gender & Generation, 2011 vs 2012 [CHART]

WSLStrategicRetail Average Time Spent Online 2012 v 2011 Jan2013 Time Spent Online By Gender & Generation, 2011 vs 2012 [CHART]

Online Americans spent slightly more than one day a week online last year, increasing their average online time by 3 hours to 26 hours, per results from a WSL/Strategic Retail study. Though the amount of time spent online was relatively consistent among age groups, Millennials (16-34) markedly increased their average internet consumption from the previous year, up 25% to 25 hours a week. Gen Xers (35-46) and Boomers (47-65) increased their average time to 26 and 27 hours per week, respectively, while Seniors (66+) held steady at 25 hours.

The rising tide of internet use didn’t lift all boats, though. The study finds that social media consumption actually declined, down 0.6 hours to a weekly average of 6 hours. And online shopping, despite its soaring total sales volume, remained unchanged at an average of 5 hours per week. Read the rest at MarketingCharts.

Other Articles You May Enjoy:

Share and Enjoy

  • wp socializer sprite mask 16px Time Spent Online By Gender & Generation, 2011 vs 2012 [CHART]
  • wp socializer sprite mask 16px Time Spent Online By Gender & Generation, 2011 vs 2012 [CHART]
  • wp socializer sprite mask 16px Time Spent Online By Gender & Generation, 2011 vs 2012 [CHART]
  • wp socializer sprite mask 16px Time Spent Online By Gender & Generation, 2011 vs 2012 [CHART]
  • wp socializer sprite mask 16px Time Spent Online By Gender & Generation, 2011 vs 2012 [CHART]
  • wp socializer sprite mask 16px Time Spent Online By Gender & Generation, 2011 vs 2012 [CHART]
  • wp socializer sprite mask 16px Time Spent Online By Gender & Generation, 2011 vs 2012 [CHART]
  • wp socializer sprite mask 16px Time Spent Online By Gender & Generation, 2011 vs 2012 [CHART]

Like this post? Be the first to Rate It, then Comment Below

1 Star2 Stars3 Stars4 Stars5 Stars
(No Ratings Yet)
Loading ... Loading ...

Leave a Comment

What is 11 + 15 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)

Previous post:

Next post: