85% of luxury marketers said they planned to increase their digital marketing spend in 2013.
Archives for January 23, 2013
Research firm Cowen and Company estimated in January that this year, Facebook’s total worldwide ad revenues would reach $6 billion, with $1.7 billion coming from mobile.
Cost-per-click on mobile ads was $1.38 vs. 81 cents on desktop, according to Kenshoo Social.
Breaking down how that mobile spending was distributed by device, the company found, unsurprisingly, that on smartphones, Android received the bulk of Facebook ad spend, at 71%, while on tablets, nearly all Facebook mobile advertising revenues went to iOS devices.
Already, in December 2012, one in five advertiser dollars on Facebook went to mobile.
Consumers still look first to their friends and family for advice regarding their purchase decisions.
4 in 5 marketers said they plan to use customers’ social media data to drive marketing campaigns in other channels this year.
Online Americans spent slightly more than one day a week online last year, increasing their average online time by 3 hours to 26 hours.
Close to 2 in 3 consumers with household incomes of at least $75,000 would be more likely to recommend a restaurant to others if it offered an appealing rewards program.
68% of marketers plan to greatly (20%) or slightly (48%) increase their data-related marketing expenditures this year.