22% of marketers surveyed by Experian Marketing Services say they use pop-up windows on their website to collect email addresses, with the majority only showing them to new visitors. The Experian study, which examines a range of email subscriber acquisition and engagement tactics, finds that the most common ways of capturing email addresses on websites (excluding checkout) are on a dedicated email page (58%) and on the home page (56%), with fewer doing so in the header (15%) or footer (38%).
Overall, 58% of marketers estimated that they acquire 25% or less of their email addresses from their website. 21% said that more than three-quarters of their addresses come from their website, with the remaining 21% projecting somewhere in the range of 26-75%. Read the rest at MarketingCharts.