Archive for January 22, 2013
Holiday eCommerce Traffic Sources, January 2013 [CHART]
Only 2% of traffic to retailers during the holiday season came from social networks.
Read MoreBrand-Connected Consumers' Attitudes Regarding Social Feedback, January 2013 [CHART]
8 in 10 consumers digitally engage with brands, while one-quarter are brand-connected consumers who both post to and about brands online at least once a week.
Read MoreMobile Use By Luxury Brand Shoppers, January 2013 [CHART]
59% of luxury brand shoppers say they’ve used mobile to interact with a company.
Read MoreConsumer Sentiment About Community Involvement By Brands, January 2013 [CHART]
61% of online consumers from 31 countries around the world agree that they would like their favorite brands or companies to play a bigger role in their local community.
Read MoreMobile Search Engine Traffic Market Share, Q4 2012 [CHART]
Mobile activity on Google far outpaced Yahoo and Bing.
Read MoreAmericans' Engagement With Brands On Social Networks By Demographic, January 2013 [CHART]
47% of Americans agree that they follow or engage with at least one brand on a social networking site.
Read MoreeShoppers' In-Store Experience Expectations, January 2013 [CHART]
Retail e-commerce has been growing at a rapid rate, although recent research from Ipsos indicates that most Americans still prefer to shop in-store.
Read MoreWebsite Email Acquisition Tactics, January 2013 [CHART]
22% of marketers surveyed by Experian Marketing Services say they use pop-up windows on their website to collect email addresses, with the majority only showing them to new visitors.
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