Only 2% of traffic to retailers during the holiday season came from social networks.
Archives for January 22, 2013
8 in 10 consumers digitally engage with brands, while one-quarter are brand-connected consumers who both post to and about brands online at least once a week.
59% of luxury brand shoppers say they’ve used mobile to interact with a company.
61% of online consumers from 31 countries around the world agree that they would like their favorite brands or companies to play a bigger role in their local community.
Mobile activity on Google far outpaced Yahoo and Bing.
47% of Americans agree that they follow or engage with at least one brand on a social networking site.
Retail e-commerce has been growing at a rapid rate, although recent research from Ipsos indicates that most Americans still prefer to shop in-store.
4 in 10 marketers report that their company has a specific strategy for handling the challenges of big data.
22% of marketers surveyed by Experian Marketing Services say they use pop-up windows on their website to collect email addresses, with the majority only showing them to new visitors.