US consumers will spend $37.44 billion in 2013 on retail purchases made via smartphones and tablets, up from $23.72 billion last year, according to a new eMarketer report, “Retail Mobile Commerce Forecast: Shoppers Turn to Smartphones First.” But increased sales don’t tell the whole story. Even when shoppers do not buy on mobile and instead turn to the computer or a store to make a final purchase, the devices still play a critical role in the purchase funnel. Read the rest at eMarketer.
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