Differences in how women and men used online community websites were not as pronounced as one might expect. The poll found that almost seven in 10 women using such sites sought information about symptoms and diagnoses, compared with almost six in 10 men. Two-thirds of women were on the hunt for general information, compared with just over six in 10 men. Surprisingly, men—who have a reputation for avoiding doctor visits—searched for information about preventive measures and community support in greater numbers than did women. Read the rest at eMarketer.
Home » Consumer Behavior Marketing Research » Information Sought From Health-Related Sites By Gender, January 2012 [CHART]