Global ad spending grew by 4.3% year-over-year in Q3 2012, picking up steam after a 2.7% gain in the first half of the year.
Archives for January 21, 2013
Almost seven in 10 women using such sites sought information about symptoms and diagnoses, compared with almost six in 10 men.
General health websites were in high demand among those who visited a health-related site over the previous six months, viewed by 59% of them.
More than one out of five internet users named the internet as their most trusted source of medical information.
Retail trends and the latest research leads eMarketer to believe that 72 million people in the US will make a purchase through a mobile device in 2013.
eMarketer forecasts the number of mobile shoppers in the US will increase by 24% in 2013 to 118 million consumers and represent 62% of digital shoppers.
US consumers will spend $37.44 billion in 2013 on retail purchases made via smartphones and tablets, up from $23.72 billion last year.
Simply not wanting one’s every online move posted to social networks was named by four out of 10 respondents as the reason they avoided social logins.
47% of US internet users have never logged in to a website or mobile app using social sign-in.
Despite the obvious appeal of mobile services to an increasingly mobile-first population, there remain significant concerns.