According to May research from Forrester, younger consumers old enough to have a bit more cash on hand are leading the way on mobile. The research firm found that Generation Y, which it defined as consumers between the ages of 24 to 32, led the US in smart phone and mobile adoption. Nearly all Generation Y consumers owned a mobile phone of some kind and 72% owned smart phones. Nationwide 93% of Americans owned mobile phones, but just 50% owned smart phones, Forrester found. Read the rest at eMarketer.
Home » Generations » Baby Boomers » US Mobile & Smart Phone Penetration By Generation, May 2012 [CHART]