US Facebook Ad Metrics, Q2-Q4 2012 [CHART]

The average cost-per-click of a Facebook ad in the US was $0.33 in Q4 2012, finds Marin Software in a new report covering a representative sample of its enterprise-class clients. That’s up from an average of $0.28 in the company’s Q3 report, and $0.26 in the Q2 report (Facebook ad metrics were not tracked in the company’s Q1 release.) While Facebook ad costs increased in the second half of the year from Q2, the average click-through rate remained relatively steady, at 0.09% in Q2, 0.12% in Q3, and 0.09% in Q4.

The company also releases paid search metrics for the US, allowing for some comparisons between search advertising and Facebook ads. While Facebook ads had a far lower engagement rate in Q4 than paid search ads (0.09% vs. 2.11%), they did present a cheaper alternative, with their average CPC of $0.33 about one-third of the $1.01 average for paid search. Read the rest at MarketingCharts.

Other Articles You May Enjoy:

• US Mobile Search Advertising Metrics By Device, Q1 2013 [CHART]
• US Retail Search Advertising Metrics For 2012 Holiday Season [TABLE]
• Global Search Advertising Trends, Q1 2013 [CHART]
• US Retail Search Advertising Metrics By Device, November 2012 [CHART]
• US Search Ad Spending Growth, Q1 2010-Q2 2012

Share and Enjoy

Tagged as: Chart, Click-Through Rates, CPC, Facebook, Facebook Advertising, Social Media Advertising, Statistics