In addition to being the No. 4 US website overall, Google’s YouTube was unquestionably the top destination for online video, averaging over 132 million monthly unique viewers and a staggering 15 billion video streams per month. Nielsen also found that internet portals remained bigger-time video destinations than Facebook—both Yahoo! and AOL attracted more average monthly viewers and more streams per month. TV- and movie-streaming site Hulu had a relatively small audience by these standards—attracting less than one-eighth as many monthly visitors as YouTube. That audience, however, is notably passionate, streaming an average of 833 million videos a month, the second most of any site on the internet. Read the rest at eMarketer.
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