Smart phone penetration climbed from 48% in 2011 to 58% in 2012, while tablet ownership rates almost doubled over the same period, going from 14% to 25%.
Archives for January 14, 2013
The poll found that four devices topped the list of consumer electronics that respondents planned to purchase over the next 12 months—smart phones, PCs, HDTVs and tablets.
The iPhone apps on the list that saw the biggest year-over-year growth were Facebook Messenger (+554%) and Instagram (+197%), also owned by Facebook.
On Android, the Google Search app had the greatest number of average monthly unique users, followed by apps for Gmail, Facebook, Google Maps and YouTube.
In addition to being the No. 4 US website overall, Google’s YouTube was unquestionably the top destination for online video, averaging over 132 million monthly unique viewers and a staggering 15 billion video streams per month.
According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on Wikipedia.
46% of US marketers reportedly used Facebook messaging as a marketing tactic. However, when looking toward the next 12 months, only 19% said they planned to continue using Facebook private messages.
26% of surveyed US Facebook users reported sending and receiving messages often. Moreover, 35% said they sometimes used the messaging feature.
35% of US new-vehicle buyers last year reported they would be likely or very likely to buy a car online, up from 21% in 2009.
Sales of new cars make up roughly 15.8% of all US retail activity, according to US census data.