New-car sales virtually never take place online, despite growing interest among consumers and manufacturers.
Archives for January 11, 2013
The rapid rise in mcommerce sales on tablets means that such purchases will account for 9.4% of all retail ecommerce sales this year, and 16.9% of the total by 2016.
This year, US consumers will spend $24 billion shopping on their tablets, and that figure will nearly double by 2015.
In the US, 60% of smartphone users surveyed by Google in March 2012 reported that they visited mobile social networks daily, up from 54% in July 2011.
There is no question that social media has gone mobile, as more and more consumers access their accounts via smart phones and tablets.
North America accounts for the greatest share of all digital ad spending, at 39% as of the end of 2012.
Worldwide, digital ad spending passed the $100-billion mark for the first time last year and will increase by a further 15.1% in 2013 to $118.4 billion.
Mobile devices had a strong influence on the 2012 holiday season, and look set to continue that momentum through this year and beyond.
Average return on ad spend crept up 1% from last year to $5.84, while conversion rates increased 4% to 2.84%, and average order value was up 3% to $109.46.