Global Ad Spending Growth By Medium, 2012 vs 2013 [CHART]

Global advertising spending will grow by 4% this year, predicts Warc [PDF], a downgrade of 0.9% points from an earlier forecast issued in August. The revised forecast is particularly harsh on cinema advertising, which had previously been predicted to grow by 6% this year, and is now slated for a 3.8% increase. The outlook has also worsened considerably for out-of-home advertising (downgraded by 1.8% points to 2.9% growth), magazines (-1.7% points to a 2.5% decline), and newspapers (-1.7% points to a 2.7% decline).

While forecasts for all media were scaled back, TV (-1.1% points to 3.2% growth), radio (-0.9% points to 2% growth), and internet (-0.6% points to 13.8% growth) were less affected. The internet is the only medium expected to grow in each of the 13 measured markets, listed in the methodology below. Read the rest at MarketingCharts.

Other Articles You May Enjoy:

• Ad Spending Growth By Medium [TABLE]
• US Ad Revenues, 2013-2014 [CHART]
• Advertising Efficacy By Media, April 2013 [TABLE]
• Global Ad Spending By Media Type [CHART]
• Mobile Local Ad Spending, 2012-2017 [CHART]

Share and Enjoy

Tagged as: Chart, Cinema Advertising, Display Advertising, Internet Advertising, Magazine Advertising, Newspaper Advertising, Online Advertising, Outdoor Advertising, Print Advertising, Radio Advertising, Statistics, Television Advertising