Global advertising spending will grow by 4% this year, predicts Warc [PDF], a downgrade of 0.9% points from an earlier forecast issued in August. The revised forecast is particularly harsh on cinema advertising, which had previously been predicted to grow by 6% this year, and is now slated for a 3.8% increase. The outlook has also worsened considerably for out-of-home advertising (downgraded by 1.8% points to 2.9% growth), magazines (-1.7% points to a 2.5% decline), and newspapers (-1.7% points to a 2.7% decline).
While forecasts for all media were scaled back, TV (-1.1% points to 3.2% growth), radio (-0.9% points to 2% growth), and internet (-0.6% points to 13.8% growth) were less affected. The internet is the only medium expected to grow in each of the 13 measured markets, listed in the methodology below. Read the rest at MarketingCharts.
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