While there are some similarities in how smartphone owners use their computers and how they use their mobile devices, there are also some stark differences that highlight the relative strengths and weaknesses of each device, finds Harris Interactive in January survey results. In the study, smartphone owners were asked which activities they regularly perform on a smartphone and/or computer. Emailing emerged as the most common action on a computer, with 90% either sending or reading personal or work emails. And while emailing was also a common use for smartphones (72% net), it fell behind the more popular texting or instant messaging (87%) and use of mapping and navigation (73%).
By contrast, only 20% of smartphone users professed to sending or receiving text or instant messages on their computers, and they were also less likely to turn to their computers for mapping and navigation (56%) assistance. Read the rest at MarketingCharts.
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