Computer vs Smart Phone Behaviors, January 2013 [CHART]

While there are some similarities in how smartphone owners use their computers and how they use their mobile devices, there are also some stark differences that highlight the relative strengths and weaknesses of each device, finds Harris Interactive in January survey results. In the study, smartphone owners were asked which activities they regularly perform on a smartphone and/or computer. Emailing emerged as the most common action on a computer, with 90% either sending or reading personal or work emails. And while emailing was also a common use for smartphones (72% net), it fell behind the more popular texting or instant messaging (87%) and use of mapping and navigation (73%).

By contrast, only 20% of smartphone users professed to sending or receiving text or instant messages on their computers, and they were also less likely to turn to their computers for mapping and navigation (56%) assistance. Read the rest at MarketingCharts.

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Tagged as: Chart, Computers, eTailing, FaceTime, Gaming, Instant Messaging, Maps, Mobile Apps, Mobile Behavior, Mobile Email, Mobile Gaming, Mobile Music, Mobile Social, Mobile Video, Music Marketing, Online Research, Online Surveys, Restaurant Marketing, Retail Marketing, Skype, Smart Phones, Statistics, Text Message Marketing, Video Chat, Video Games