eMarketer estimates that 1.7 billion people around the world will access the internet via a mobile device in 2013.
Archives for January 8, 2013
A growing number of consumers considered social purpose, the leading purchase driver when quality and price were equal.
A majority of US internet users have been moved to purchase because of a cause.
16% share mobile video content every day, and another 33% do so on a weekly basis.
Compete looked at how well Old Spice performed on its YouTube channel compared to its brand site during some popular ad campaigns.
48% of online shoppers said they trusted content from brand websites.
A proliferation of IPTV (internet protocol television) options, and strong growth in the subscriber base, means that cable’s share of the total worldwide pay TV market will actually decline slightly in 2013.
An additional 47 million people worldwide signed up for a pay TV package in 2012, bringing the total number of global subscribers to 864 million.
North America already has an edge on other world regions, and will widen that gap considerably by 2016.