Smart phone penetration is high among younger consumers and drops significantly among their older counterparts, but that pattern is less pronounced when it comes to tablet adoption, at least in a selection of developed markets. That’s according to survey results from Deloitte released in December 2012. The study, which looked at smart device ownership across 8 developed markets, found 18-24-year-olds to be almost three times as likely as the 55+ group to own a smartphone (58% vs. 21%), but less than twice as likely to own a tablet (19% vs. 11%).
The Deloitte survey results mirror a trend seen in the US: an Online Publishers Association (OPA) study released in June found that the tablet user base in the US is getting older. Read the rest at MarketingCharts.