As if consumers aren’t already tethered enough to their smart devices, new research from Prosper Mobile Insights suggests they’re planning to make their smartphones and tablets even more central to their lives this year. 34.7% of smartphone and tablet owners surveyed said they would spend more time this year with their devices, compared to just 5.7% who said they would tone it down a little. Additionally, roughly 1 in 5 respondents plan to integrate their lives more with their device this year than last, although 15.4% expect to cut back in this aspect.
The research shows a mixed outlook for applications. That is, respondents were more likely to say they’ll buy less apps this year than buy more (26.3% vs. 10.9%). At the same time, 41.7% said they would use more free apps, compared to just 3% who would use less. This suggests that free apps will continue to dominate the market. Read the rest at MarketingCharts.
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