How Mobile Owners Plan To Use Their Devices In 2013 [CHART]

As if consumers aren’t already tethered enough to their smart devices, new research from Prosper Mobile Insights suggests they’re planning to make their smartphones and tablets even more central to their lives this year. 34.7% of smartphone and tablet owners surveyed said they would spend more time this year with their devices, compared to just 5.7% who said they would tone it down a little. Additionally, roughly 1 in 5 respondents plan to integrate their lives more with their device this year than last, although 15.4% expect to cut back in this aspect.

The research shows a mixed outlook for applications. That is, respondents were more likely to say they’ll buy less apps this year than buy more (26.3% vs. 10.9%). At the same time, 41.7% said they would use more free apps, compared to just 3% who would use less. This suggests that free apps will continue to dominate the market. Read the rest at MarketingCharts.

Other Articles You May Enjoy:

• Apple Free vs Paid App Revenues, February 2013 [CHART]
• Mobile Device Use By Activity & Device Size, February 2013 [CHART]
• Mobile Use While Vacationing, April 2013 [CHART]
• Why People Download Apps, September 2012 [CHART]
• Time Spent Per Day With Mobile Web & Apps, H1 2012 [CHART]

Share and Enjoy

Tagged as: Chart, Gaming, mCommerce, Mobile Apps, Mobile Behavior, Mobile Gaming, Mobile Payments, Smart Phones, Statistics, Tablets, Video Games