Survey respondents were asked about the perceived impact that social media have on their organization. Fifty-six percent of the social-media-using organizations say it has a “major impact” on boosting their organization’s public profile, while 53% say it has a “major impact” on their engagement with the public. Social media are also seen by many organizations as helping them increase their website traffic, promote events, and build audiences. These social platforms are more often described as having a “minor impact” on fundraising, product sales, and public education, among other things. Read the rest at Pew Internet & American Life.
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