The most-liked TV ads in 2012 relied on audience-appropriate humor, an ownable creative concept and a relatable, emotional appeal.
Archives for January 7, 2013
34.7% of mobile users said they would spend more time this year with their devices, compared to just 5.7% who said they would tone it down a little.
Just 3% of Americans believe that claims made in ads are very accurate, with far more (19%) believing them to be very exaggerated.
2012 television brand advertising was marked by creative strategies that stressed innovation while embracing cause and humor.
Smart phone penetration is high among younger consumers and drops significantly among their older counterparts.
During the 3-month average ending in November 2012, 53% of US mobile subscribers owned a smart phone.
Arts organizations tend to agree with the notions that the internet and social media have increased engagement and made art a more participatory experience.
Eighty-eight percent of arts organizations post job openings online and on social media.
Less than 4% of arts organizations are not currently using social media.