82% of the arts organizations use social media to engage with audiences before, during, and after events.
Archives for January 4, 2013
Almost half (45%) of arts organizations say they are posting to social networks daily.
The majority of arts organizations that use social media — 56% — have a profile on between four and nine social media sites.
Facebook is the most common social media site used, with 99% of arts organizations saying that they have a profile on this site.
24% of arts organizations say they use mobile apps to provide content to the public.
The most common activities relate to posting and sharing content: 94% of these arts organizations use their website to post photos, 81% are posting or streaming video.
Only 36% of arts organizations have a staff member whose primary responsibility is website management.
A majority of organizations consider the Internet and digital technologies very important for promoting the arts (81%).
Thirty-nine percent of arts organizations think they generally embrace new information and communications technologies well.
60% of arts organizations say they are about average in their internet and social media abilities.