Asked what they most want out of 2013, half of Americans surveyed by Ipsos Open Thinking Exchange (OTX) said they would like to improve their financial situation. That makes finances the dominant theme for the year, with relatively fewer hoping for improved health (21%), more time with friends and family (19%) and travel to other countries (6%). Still, Americans are slightly less likely to want to better their finances than the global average of 55% across 24 studied markets, and are instead more interested in improving their health and spending more time with family and friends.
Among the 24 markets, a high of 75% in Brazil want most to improve their finances, while those in Sweden seem quite content with their situations, with just 29% saying this is their top goal. In fact, in Sweden, respondents were almost as likely to want to improve their health (26%) as their finances (29%), while being 75% more likely than the global average to want to travel abroad (21% vs. 12%). Read the rest at MarketingCharts.