American Smart Television Market Penetration, 2011-2016 [CHART]

Chart - American Smart Television Market Penetration

Nearly a quarter of all US households currently have and use connected TV, and by the end of 2013 that percentage will approach three in 10. In terms of individual users, penetration is somewhat lower: 17.4% of consumers used connected TV at least monthly as of the end of 2012, and 22.7% will do so by the end of this year.

The proportion of those with smart TVs—television sets with a built-in internet connection—is significantly lower, but growth prospects are good. eMarketer expects the number of households that have and use smart TVs to reach 40.2 million by 2016, up from 15.2 million last year. Read the rest at eMarketer.

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