When presented with an image of a QR code, 94% of smart phone shoppers reported having seen one, while 44% claimed to have used one.
Archives for January 3, 2013
Half of Americans said they would like to improve their financial situation in 2013.
Barclays Capital expects Facebook’s mobile base to surpass 1 billion by 2014, when 73.9% of Facebook’s users will be mobile.
By Q3 2012, 604 million people around the world were checking Facebook from their phones.
Nearly four in 10 Internet users say they never access Facebook via mobile—in addition to the 15.2% who said they didn’t use Facebook at all.
eMarketer expects the number of households that have and use smart TVs to reach 40.2 million by 2016, up from 15.2 million last year.
Usage of connected TVs in US households was up by more than 25% last year.
Focusing on individual prospect types was the top long-term strategy of B2B marketers, cited by 29%.
About three-quarters of B2B marketers said they decided what new content to create based on a company’s specific business needs.
B2B marketers said their No. 1 challenge was lack of budget.