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Gen Y is the most likely to own an iPhone. About 29% of the generation say they own one of Apple’s popular smart phones, according to Forrester’s survey. Not surprisingly, Samsung is No. 2 in terms of adoption in that group, with 20% of Gen Y owning some type of Samsung smart phone, most likely one of its Galaxy S series devices. Overall, Samsung is the leading smart phone brand in the U.S., with a 24% adoption rate. More surprising is that LG ties Apple, with an 18% adoption rate. LG tends to skew older, though, with 20%-plus adoption rates for “Young Boomers,” “Older Boomers” and the Golden Generation (ages 65+). Read the rest at ReadWrite.
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